Google Ads Management in Dayton, OH: Google Ads built around cost per lead, not clicks.
We manage Google Ads for Dayton-area businesses that are tired of paying for clicks that don't convert. Keyword strategy, ad copy, bidding and weekly optimization, all tuned to what a new customer costs you.
Ads that answer the search, and tracking that proves what they're worth.
Google Ads management is the ongoing work of choosing the searches you pay for, writing the ads, setting bids and budgets, and cutting what doesn't bring in customers.
Accounts usually leak money in a few predictable places: broad keywords with no negatives, one generic ad for every search, and conversion tracking that counts page views instead of calls and form fills. Those get fixed first, then the account is tuned every week.
Google Ads campaigns show meaningful data within 30 days. SEO builds more slowly, so many local businesses run both: ads for leads now, search visibility for the long run.
Everything a well-run Google Ads account needs.
Account audit
A full review of your current account and the competitors bidding against you.
Keyword research
The searches your customers actually type, with a match-type strategy and a negative keyword list from day one.
Ad copy
Headlines written to match each keyword, so the ad answers the search that triggered it.
Account structure
Tightly themed ad groups, so every search lands on the right ad and the right page.
Conversion tracking
Calls and form fills tracked through Google Tag Manager, so bidding works toward leads, not clicks.
Bid strategy
Manual or Smart Bidding, chosen by how much conversion data your account has.
Local Services Ads
Setup and management of Google Local Services Ads for service businesses like HVAC, plumbing and home improvement.
Weekly optimization
Search terms reviewed, wasted spend cut and bids adjusted every week.
Landing page advice
Recommendations for the pages your ads send people to, because the click is only half the job.
How we run your account
- 01
Audit
We review your current setup, tracking and competitors as part of the free marketing audit.
- 02
Research
Keywords, negative keywords, audiences and the offers your competitors are running.
- 03
Build
Campaigns, ad groups, ads, conversion tracking and the landing page fixes that matter most.
- 04
Launch
Campaigns go live with tracking checked, so every lead is counted from the first day.
- 05
Optimize weekly
Search terms, bids, ads and budgets tuned every week against cost per lead.
- 06
Report monthly
A plain-English monthly report: leads, cost per lead, what changed and what's next.
What your monthly report shows
Every report answers one question first: what did the ads bring in, and what did each lead cost?
- Leads by type: calls, forms and bookings
- Cost per lead and how it moved
- Search terms we added or blocked
- What we're changing next month
How Google Ads pricing works
There are two costs: your ad spend, paid to Google, and our management. We set the ad budget with you, starting with enough spend to generate statistically meaningful data in your market.
Management is priced by scope and quoted after the free audit, so you know the cost before committing. Every retainer is month-to-month.
Get my free audit →Questions about Google Ads management
How long does it take for Google Ads to work?
Google Ads campaigns show meaningful data within 30 days. The first weeks are about learning which searches and ads bring in leads, then cutting what doesn't.
Is Google Ads worth it for a small business?
For most local businesses, yes. Google Ads delivers measurable results faster than SEO and can be scaled to almost any budget. The key is having campaigns structured around conversion, not just clicks.
How much should I spend on Google Ads?
It depends on your industry, competition and goals. We recommend starting with enough spend to generate statistically meaningful data, and we'll give you a specific recommendation after reviewing your market during the free audit.
Do you manage Google Local Services Ads?
Yes. For service businesses like HVAC, plumbing, electrical and home improvement, we set up and manage Local Services Ads alongside regular search campaigns.
What does the free audit look at in my Google Ads account?
We review your Google Ads account health, including wasted spend and ad strength, your conversion tracking, and how your ads compare with competitors. You get written findings and a 30-minute strategy call.
Do you require a long-term contract?
No. We work on month-to-month retainers. Results keep clients, not contracts.
See where your ad budget is going.
Our free audit includes a Google Ads account health check and a prioritized list of changes.
Get my free audit →